By Lea Altea Winnen
January 15, 2025
I have been listening to many different podcasts, and YouTube
videos about engaging with this marketing beast called, Social Media. I am a small fish in a deep dark void. I open my mouth but only water is pulled in. How do I scale up? How do I shake off the dark shadows of the
shallows, and venture into the blackness without being consumed?
These are some massive questions, I really have no clue how
to answer, so I watch videos, listen to podcasts, and attempt to engage in this
marketing adventure. It is very similar to
when I moved out on my own for the first time.
I moved back in with my mother SO MANY times. I was lucky she didn’t want me to become homeless. I was at one point because I refused to drop
my pride, luckily, I figured it out.
Sink or Swim. I’m much too old to
live with mommy now, though I miss our interactions and conversations.
So here I am a little fish, who has jumped out off the landing
a few times but has not left the safety of the shadows just yet. I look around for some of the older wiser
fish like Seth Godin or Gary Vee, and follow them around thinking I might get
some of their wisdom to sprinkle onto me.
Seth talks about finding your smallest audience and answering the
questions, “How can I serve them?” or “What is the pain point I can address for
this group of people that aligns with my expertise?” I like his point of view about engaging with
your audience from organic leads and with a genuine interest in serving them
with my knowledge. Gary Vee talks about broadening
your net to attract more leads but with a narrower twist. As in look for people who have a need for
your service, but don’t engage with just one audience. He also talks about using all forms of social
media to do this. Gary talks about people
becoming the masters of the creative process.
I can find a need for both concepts. I am a scavenger by nature and like to pick
and choose what works best for my operation.
I am a one-woman, Jackie-of-all-traits kind of gal because that is what
my wallet will allow at this time. Might
I contract out at some point? I am sure
I will if I can bring my business to from a side hustle status. So I plan on scaling up folks! That’s right this fish is swimming into the
void! GASP!!! I am working on engaging in
another podcast, but this time I am going to push to build it into more! I am going to try and push it onto as many platforms
as I can (totally Gary Vee energy), but I am going to try and find my tribe, my
audience who has a need that my products can address ( here is looking at you
Seth). What is that you might be asking? Well, I am a writer and an artist. I have worked with children in many different
environments. I am also a photographer, and I am just starting my digital journey of learning how to use different programs. I guess what you could say is that I am a storyteller. I want to build written, verbal, and visual
stories that are relevant to my tribe. So
here I go. Stay tuned to my podcast and
my YouTube channel, which will be out this spring.
If you have questions or just want to stay engaged with in this journey
you can email me at altea.leah@gamil.com
or become a part of my emailing list for my bi-monthly newsletter and special information
about my book launches and podcasts: https://dashboard.mailerlite.com/forms/1164652/137896290216314832/share
.
Ciao for Now!
Links in blog:
altea.leah@gmail.com
https://dashboard.mailerlite.com/forms/1164652/137896290216314832/share
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